This is a display system redesign of Oxo’s kitchen gadgets. Design Direction: Regaining in-store display visibility and avoid display clsuter. Product Display Design Solution: I used the Tick-Tack-Toe theme to create visual impact, a sense of organization, and to eliminate cluster.

This is a package redesign of Alfa’s Edel Pils 6 pack. I focused on a number of attributeds, including: "Alfa Spring” water, natural ingredients, the craft beer catergory, the super prmium lager,category, Alfa as an imported Dutch beer, and the products high quality. In response to the viewers reactions to the beer and data from the Industry, I suggested that Alfa should reposition itself as a super premium, high quality, imported craft beer.